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Promet media solutions

Delhi

Job Description:

The incumbent will execute Search Engine Optimization (SEO) for our news publishing platform on various search engines and other digital properties

Responsibilites:
  • Review and analyze analytics and site traffic to gauge positive and negative changes

    Create and execute an SEO plan for the assigned categories to maximize traffic from the channel
    Plan SEO tests, collect and analyze data, identify trends and insights on search engine algorithms
    Collaborate with in-house Content team to optimize copy and landing pages for search engine marketing
    Collaborate with SEM team for keyword research and complementary campaignsResearch, analyze and benchmark against competitor performance
    Create and maintain SEO performance dashboard to provide visibility for respective categories
    Communication with team and management on project development, timelines, and results.coordination with SEO goals general and keyword specific
Requirements:
  • 1 to 3 years of experience in Search Engine Optimization
    • [Highly favorable] Understanding of search engine ranking factors, algorithms, site architectures, and strategies.
      [favorable] Expert in all areas of SEO including strong technical skills (HTML, site architecture and content management systems
      Ability to anticipate or quickly react to ever-changing landscape of search algorithms by staying on top of current search engine news, trends, practice and social triggers
      Understanding of web analytics and ability to derive meaningful insights for creation of organic search strategies
      Comfortable in coordinating with Vendors, Programmers, business teams & Content Writers regarding changes required in the sites
      Proven track record of delivering tangible results within their respective functionsExcellent verbal, written and presentations skills
      Proficiency in MS Excel and PowerPoint
      Attention to detail and the ability t
key skills:

Expert in all areas of SEO including strong technical skills (HTML, site architecture and content management systems

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