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Proud Nature Buildtech pvt ltd

Mohali

Job Description:

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilites:
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
    Track, report, and analyze website analytics and PPC initiatives and campaigns
    Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
    Optimize copy and landing pages for search engine marketing
    Perform ongoing keyword discovery, expansion and optimization
    Research and implement search engine optimization recommendations
    Research and analyze competitor advertising links
    Develop and implement link building strategy
    Work with the development team to ensure SEO best practices are properly implemented on newly developed code
    Work with editorial and marketing teams to drive SEO in content creation and content programming
    Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Requirements:
  • Proven SEO experience
    Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
    Solid understanding of performance marketing, conversion, and online customer acquisition
    In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
    Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
    Experience with A/B and multivariate experiments
    Working knowledge of HTML, CSS, and JavaScript development and constraints
    Knowledge of ranking factors and search engine algorithms
    Up-to-date with the latest trends and best practices in SEO and SEM
    BS/MS degree in a quantitative, test-driven field
key skills:

Working knowledge of HTML, CSS, and JavaScript development and constraints

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