Job Description:

Proven SEO experience. Use a data-driven approach via web analytics for monitoring and reporting on SEO campaigns

Responsibilites:

• Primary responsibility for this role is to create, implement, track and report on SEO campaigns
  Use a data-driven approach via web analytics for monitoring and reporting on SEO campaigns
  Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, MSN, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
  Keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.
  Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative key wording, etc.
  Create detailed search engine optimization recommendations for assigned sites
  Track and report search engine referrals, keyword rankings and other SEO traffic metrics for assigned

Requirements:

• Proven SEO experience
  Proven SEM experience
  Solid understanding of performance marketing, conversion, and online customer acquisition
  In-depth experience with website analytics tools
  Experience with bid management tools
  Working knowledge of HTML, CSS, and JavaScript development and constraints
  Knowledge of ranking factors and search engine algorithms
  Up-to-date with the latest trends and best practices in SEO and SEM