Job Description:

Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects

Responsibilites:

• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
  Research and administer social media tools in support of clients’ social media strategy
  Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
  Monitor and evaluate search results and search performance across the major search channels
  Communication to team and management on project development, timelines, and results
  Work closely with the other team members to meet client goals

Requirements:

• SEO goals – general and keyword specific
  Administer search engine programs (XML site maps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
  Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  Implement link building campaigns in coordination with client SEO goals
  Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals