Job Description:

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilites:

• • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
    Design, build and maintain our social media presence
    Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    Identify trends and insights, and optimize spend and performance based on the insights
    Brainstorm new and creative growth strategies
    Plan, execute, and measure experiments and conversion tests
    Collaborate with internal teams to create landing pages and optimize user experience
    Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    Instrument conversion points and optimize user funnels
    Collaborate with agencies and other vendor partners
    Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropria

  Requirements:

  • • BS/MS degree in marketing or a related field
      Proven working experience in digital marketing
      Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
      Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
      Experience in optimizing landing pages and user funnels
      Experience with A/B and multivariate experiments
      Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
      Working knowledge of ad serving tools (e.g., DART, Atlas)
      Experience in setting up and optimizing Google Adwords campaigns
      Working knowledge of HTML, CSS, and JavaScript development and constraints
      Strong analytical skills and data-driven thinking
      
      Required education:
      Master's
      
      Required experience:work: