Define requirements, tasks, and resources associated to SEO strategy
Manage and execute implementation of SEO strategy
Communication to clients, team, and management on strategy/project development, timelines, and results
Collaborate on client strategy and goal definition for success
Keep pace with SEO, search engine, social media and internet marketing industry trends and development
Requirements:
Ability to specify / edit URLs for individual pages via CMS – important for campaign landing pages and microsites
Support for linking of product pages and content pages to improve internal linking – should be delivered via the Catalogue Management tool or CMS
CSS absolute positioning for text links on product list pages to ensure the first link for each product is keyword rich
key skills:
Knowledge of HTML/CSS and website administration High-level proficiency in MS Excel, PowerPoint, and Word