Job Description:

Responsibilites:

• Competitive intelligence (research the most successful keywords/audiences, ad copy and landing pages of your competitors) Account structure (setup your ads in a structure that will allow you to split test ad copy, find winning keywords/audiences and cut losing keywords/audiences) Ad optimization (optimize your campaigns for the KPI you set at the start of your engagement, make sure your ads and landing pages are congruent and easy to understand and use conversion elements that will convert more of your visitors into leads and sales) Scaling (scale your campaigns by expanding your keywords/audiences, incrementally increasing budget on your highest converting campaigns and preparing for and preventing ad fatigue) Reporting (report on the key metrics important to you as a business owner like cost per lead and revenue so you can make data-driven decisions based on the data)

Requirements:

• Strong Business acumen coupled with analytical skills and mathematical aptitude. Should have experience in E-Commerce Sector Deriving business insights from large volumes of data using data mining tools. Strong data visualization skills using graphs, charts and tables.