Job Description:

Job description MUST be a champ of Google AdWords FB Ads Participate in forming effective paid search strategies Launch and optimize various PPC campaigns Be involved in keyword selection and audience targeting Monitor budget and adjust bids to gain better ROI Track KPIs to assess performance and pinpoint issues Produce reports for management (e.g. dashboards) Write attractive and concise copy for adverts Suggest and develop new campaigns across multiple channels Maintain partnerships with PPC ad platforms and vendors Find ways to reduce risk of click fraud Must have managed paid campaigns for IT Company, particularly App Development Requirements: Proven experience as a PPC Manager or PPC Specialist Experience in data analysis and reporting Knowledge of SEO and digital marketing concepts Solid knowledge of GTM, Google Analytics and Heatmap Tools Excellent communication skills Analytical thinking with strong math Skills AdWords Certified

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