Job Description:

Responsibilites:

• Plan and form effective paid search and display ad strategies. Run and optimize different PPC (Pay per click) campaigns. Manage ad accounts on multiple platforms like Google Ads, Bing, etc. Take part in a selection of keywords and targeting audiences. Plan budget and monitor bids to increase better ROI and increase conversions. Track KPIs to evaluate performance and pinpoint issues. Deliver reports for administration and management. Compose appealing and brief copies for adverts with coordination from the content and creative team. Discover approaches and ways to decrease the risk of click fraud. Stay up to date with PPC (Pay per click) advertising and SEM (Search Engine Marketing) trends. Ability to help guide teams to make special landing pages in order to run different campaigns and increase conversions

Requirements:

• Bachelor's degree in Marketing, Digital Media or a related field. Proven 5+ years of experience as a PPC or Digital Marketing Specialist. Strong Written and Verbal Communication Skills, Editing, Self-Motivated, Strong Leadership Skills, Team-Oriented, Goal-Oriented, Strong Attention to Detail. Professional certification in Google Ads will be preferred. Experience in handling international clients will be add on benefits Strong working experience in the analysis of data and reporting. Exceptional knowledge of SEO and advanced digital marketing skills. Familiar with all Social media sites and platforms e.g. Instagram, Facebook, Yahoo, etc. Outstanding knowledge of analytics tools, e.g. Google Analytics, Google Search Console, etc. Understanding HTML and XML will be an added benefit. Outstanding verbal and written communication skills. Ability to work under pressure and prioritize tasks. Outstanding analytical, interpersonal, and organizational skills. Excellent problem-solvi