Job Description:

We are seeking an experienced Email Marketing Specialist with 3-6 years of experience to join our team. As an Email Marketing Specialist, you will be responsible for executing effective email marketing campaigns, managing email segmentation, and implementing strategies to drive engagement and boost revenue performance. This is an exciting opportunity to work in a fast-paced environment, utilizing the latest email marketing tools and trends to make data-led decisions.

Responsibilites:

• Execute email marketing campaigns using platforms such as Klaviyo, Active Campaign, and Mail Chimp. Develop and manage comprehensive email lists and campaigns, including segmentation, testing, deployment, and performance reporting. Drive lead generation and sales through e-commerce and cold outreach campaigns. Conduct audience segmentation to create personalized email marketing strategies. Create and execute all emails, including template building, HTML, copywriting, asset coordination, QA, and scheduling. Utilize A/B testing for email subject lines, content, HTML, images, colors, and messages to optimize campaign performance. Define and implement guidelines for database management, including opt-out management, hard bounce management, and new subscriber uploads. Generate effective reports to measure the success of each campaign. Conduct market research and data mining to source new sales opportunities. Ensure mobile-friendly email templates for optimal user experience. Devel

Requirements:

• 3-6 years of experience in email marketing, with a focus on e-commerce. Proven track record of executing successful email campaigns and implementing data-driven marketing strategies. Expertise in various email marketing platforms, audience segmentation, and data mining. Solid understanding of copywriting, design, and basic HTML. Proficiency in lead magnets, funnels, and other lead generation strategies. Strong analytical skills, with the ability to interpret marketing data and translate it into actionable strategies. Exceptional attention to detail and the ability to manage multiple projects simultaneously. Ability to work independently and collaboratively in a team-oriented and fast-paced environment.