Job Description:

As an Email Marketing Specialist, you will be responsible for planning, executing, and optimizing our email marketing strategies to nurture leads, retain customers, and increase overall engagement. You will work closely with the marketing team to create compelling email campaigns that align with our brand and deliver targeted messages to our audience segments.

Responsibilites:

• Develop and execute end-to-end email marketing campaigns, including planning, design, content creation, and scheduling. Create engaging and personalized email content that aligns with the company's brand and resonates with the target audience. Manage and segment the email database for more targeted and relevant communications. Continuously analyze email campaign performance, monitor key metrics (open rates, click-through rates, conversion rates, etc.), and identify areas for improvement. A/B test various elements of email campaigns (subject lines, content, visuals, CTAs) to optimize performance and drive higher engagement. Collaborate with the creative team to design visually appealing and effective email templates. Stay up-to-date with email marketing best practices, industry trends, and regulations (e.g., GDPR, CAN-SPAM) to ensure compliance and optimal results. Implement marketing automation workflows to nurture leads and guide them through the customer journey. Work closely

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field. Minimum of 2-3 years of hands-on experience in email marketing and marketing automation platforms (e.g., Mailchimp, HubSpot, Pardot, etc.). Proven track record of managing successful email marketing campaigns with measurable results. Solid understanding of email marketing best practices, segmentation, and lead nurturing strategies. Strong copywriting and content creation skills, with an ability to craft compelling and engaging email messages. Analytical mindset with the ability to interpret data and draw actionable insights to improve campaign performance. Familiarity with A/B testing methodologies and tools to optimize email campaigns.