Job Description:

We are looking for an experienced Digital Marketing Specialist to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. You will work closely in increasing digital sales, lead generation, brand engagement, and conversions. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.

Responsibilites:

• 1. Provide creative ideas for content marketing and update website 2. Be actively involved in SEO efforts (keyword, image optimization etc.) 3. Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, social media, Email, Mobile, Display) 4. Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness. 5. Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) 6. Manage social media marketing campaigns 7. Creating targeted campaigns including writing required copy and testing landing pages. 8. Analyze, monitor and report on ROI for all PPC campaigns to the Marketing Manager. 9. Analyze, monitor and report on competitors PPC campaigns including key words being targeted. 10. Manage and monitor spend to ensure it is in line with the assigned budget. 11. Acquire insight in online marketing trends and keep strategies up-to-date 12. Measure performan

Requirements:

• 1. Proven experience as Digital Marketing Executive or similar role 2. Excellent understanding of digital marketing concepts and best practices 3. Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM 4. Perfect knowledge of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends etc.) Analytical mindset and critical thinking 5. Excellent communication and interpersonal skills 6. Current knowledge of Google Analytics and other digital marketing software and tools. 7. Ability to communicate effectively with the wider team.