Job Description:

A Digital Marketing Manager is a seasoned professional responsible for developing and executing comprehensive digital marketing strategies to enhance a company's online presence and drive business growth. They oversee various digital channels such as SEO, social media, email marketing, and PPC advertising. Their role includes analyzing data, tracking performance metrics, and optimizing campaigns to achieve marketing objectives.

Responsibilites:

• 1. Manage PPC and SEO for diverse brands, enhancing online presence.
  2. Plan and execute multi-channel campaigns, analyzing keyword performance.
  3. Audit website, diagnose SEO issues, and suggest improvements.
  4. Optimize organic results through strategic planning and collaboration.
  5. Oversee Google AdWords and social media marketing campaigns effectively.
  6. Coordinate with developers and implement SEO best practices seamlessly.
  7. Conduct keyword research, competitor analysis, and ad optimization efforts.

Requirements:

• 1. Must have 6+ years of proven SEO AND SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  2. Must have In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
  3. Must be aware of the latest development and changes in the field of SEO and must be able to implement them on the websites given to him to bring natural traffic.
  4. Must be experienced in running search campaigns, display campaigns, UAC, shopping ads, and remarketing campaigns.
  5. Must have Understanding of different bid management tools.
  6. Preference for those who can handle the content on their own on the website and social media portal.
  7. Must have excellent communication skills (Verbal and written).