Job Description:

  Solid understanding of performance marketing, conversion, and online customer acquisition
  Working knowledge of HTML, CSS, and JavaScript development and constraints
  Knowledge of ranking factors and search engine algorithms.
  Up-to-date with the latest trends and best practices in SEO and SEM
  BS/MS degree in a quantitative, test-driven field

Responsibilites:

•     Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
      Track, report, and analyze website analytics and PPC initiatives and campaigns
      Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
      Optimize copy and landing pages for search engine marketing
      Perform ongoing keyword discovery, expansion and optimization
      Research and implement search engine optimization recommendations
      Research and analyze competitor advertising links
      Develop and implement link building strategy
      Work with the development team to ensure SEO best practices are properly implemented on newly developed code
      Work with editorial and marketing t

Requirements:

•     Proven SEO experience
      Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
      In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
      Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
      Experience with A/B and multivariate experiments