Job Description:

We are looking for a data-driven and creative Paid Ads Specialist to manage and optimize advertising campaigns across Meta (Facebook/Instagram) and Google platforms. The ideal candidate will have hands-on experience in media buying, campaign optimization, and performance analysis, driving ROI-positive outcomes.

Responsibilites:

• • Plan, execute, and manage paid media campaigns across Meta Ads Manager and Google Ads (Search, Display, YouTube).
  • Conduct audience and keyword research to maximize campaign effectiveness.
  • Monitor and analyze ad performance daily; optimize for CTR, CPA, ROAS, and conversions.
  • A/B test creatives, audiences, and bidding strategies to improve performance.
  • Collaborate with creative and content teams for ad assets.
  • Generate detailed performance reports with actionable insights.
  • Stay updated on the latest ad trends, tools, and platform changes.

Requirements:

• • 2+ years of experience managing paid media campaigns on Meta and Google Ads.
  • Strong understanding of performance marketing metrics (CTR, CPC, CPA, ROAS, etc.).
  • Experience with tools like Google Analytics, Tag Manager, Data Studio, and Facebook Pixel.
  • Ability to write compelling ad copy and guide creative production.
  • Familiarity with landing page optimization and conversion rate strategies.
  • Excellent analytical, communication, and project management skills.