Job Description:

Zobello is on the constant look out for an SEO Expert. What we are looking out for:
The SEO/SMO Analyst is responsible for implementing SEO and social media strategies for Zobello.
The SEO/SMO Analyst can quickly understand and support initiatives that will contribute to the goals and success of Zobello campaigns.
Graduate with atleast 1-2 years experience in SEO Management and standard click stream tools like Google Analytics
SEO Certification (preferable); alternatively SEO knowledge.
 

Responsibilites:

• Perform keyword research in coordination with Zobello business objectives to optimise existing content and uncover new opportunities
  Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
  Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.
  Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on Zobello projects.
  Help to create and support marketing content to socialise and use for social media purposes 
  (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  Implement link building campaigns in coordination with Zobello SEO goals, Build Back Links to increase site traffic.

Requirements:

• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
  Local Listing (Google Yahoo, Bing), article submissions, Business Listing, PR Submissions, Creating Back Links.
  On/Off Page optimisation
  Building meta tags and implementation
  Content optimisation: articles ,blogs , website and mobile etc.