Job Description:

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  Devising strategies to drive online traffic to the company website.
  Tracking conversion rates and making improvements to the website.
  Developing and managing digital marketing campaigns
  Utilizing a range of techniques including Ads" paid search, SEO, and PPC.
  Overseeing the social media strategy for the company.

Responsibilites:

• Devising strategies to drive online traffic to the company website.
  Tracking conversion rates and making improvements to the website.
  Developing and managing digital marketing campaigns
  Utilizing a range of techniques including Ads" paid search, SEO, and PPC.
  Overseeing the social media strategy for the company.
  Managing online brand and product campaigns to raise brand awareness.
  Managing the redesign of the company website.
  Improving the usability, design, content, and conversion of the company website
  Responsibility for planning and budgetary control of all digital marketing
  Evaluating customer research, market conditions, and competitor data.
  Review new technologies and keep the company at the forefront of developments in digital marketing.

Requirements:

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  Design, build and maintain our social media presence
  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  Identify trends and insights, and optimize spend and performance based on the insights
  Brainstorm new and creative growth strategies
  Plan, execute and measure experiments and conversion tests
  Collaborate with internal teams to create landing pages and optimize user experience
  Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  Instrument conversion points and optimize user funnels